Art-inspired beauty

The Power of Friendship and Art: Meg’s Journey to Reinvent Beauty with Vermouth

The Power of Friendship and Art: Meg’s Journey to Reinvent Beauty with Vermouth

When we say someone changed our life, as often as not, we’re talking about a romantic
partner.

For me, it’s friendships that have changed my life, opened possibilities I would never
have even thought of, led me to unexpected places.

Art is a lifelong friend of mine – opening a life I hadn’t guessed at, a life in an Italian hilltown, apprenticed to a fresco painter, grinding paint, making art tools, days immersed in color and light. I left the world of art for a career, but art did not leave me.

Art wove color into what I saw, how I felt, remained a faithful companion, a blue room, an orange coat, a yellow dress, the green-yellow blush of newly leafed trees in spring, a great red lip. Color lifts me up, offers serenity, lets me square my drooping shoulders and try again. Still. I felt the absence of art in my life, a friend I missed spending long days with.

Then I met Jill.


We hit it off immediately, with shared delight in life, reading, sports, and what sparked Vermouth: a shared frustration with the beauty industry. But we didn’t want to just complain about our frustrations – we wanted to make it better. We wanted healthy ingredients, environmentally sustainable packaging and marketing acknowledging we don’t need fixing – and we wanted every single woman to have something better, too. Without Jill, I would have just stayed annoyed that even the most expensive lipsticks available had terrible, cheap ingredients that dried out my lips, that there was no correlation between price and quality in beauty.

I believed in her. She believed in me. And together we took the leap to make beauty better.

Vermouth led us both to new friendships, skills, places. It’s transformed my life, bringing art and color back into my everyday, the chance to think about how a color will blend with lips of different colors. Vermouth’s anniversary reminds me that like so many women I know, new horizons and possibilities opened for me because of trust and friendship.


 



FIND YOUR COLORS 

 


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Jill Jago at Fromagerie in Paris