When we say someone changed our life, as often as not, we’re talking about a romantic
partner.

have even thought of, led me to unexpected places.


Art wove color into what I saw, how I felt, remained a faithful companion, a blue room, an orange coat, a yellow dress, the green-yellow blush of newly leafed trees in spring, a great red lip. Color lifts me up, offers serenity, lets me square my drooping shoulders and try again. Still. I felt the absence of art in my life, a friend I missed spending long days with.
Then I met Jill.

We hit it off immediately, with shared delight in life, reading, sports, and what sparked Vermouth: a shared frustration with the beauty industry. But we didn’t want to just complain about our frustrations – we wanted to make it better. We wanted healthy ingredients, environmentally sustainable packaging and marketing acknowledging we don’t need fixing – and we wanted every single woman to have something better, too. Without Jill, I would have just stayed annoyed that even the most expensive lipsticks available had terrible, cheap ingredients that dried out my lips, that there was no correlation between price and quality in beauty.
I believed in her. She believed in me. And together we took the leap to make beauty better.

Vermouth led us both to new friendships, skills, places. It’s transformed my life, bringing art and color back into my everyday, the chance to think about how a color will blend with lips of different colors. Vermouth’s anniversary reminds me that like so many women I know, new horizons and possibilities opened for me because of trust and friendship.
